Make Big Bucks Selling Fiction Ch. 02

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The Marketing Process - Section One.
1k words
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Part 2 of the 2 part series

Updated 11/01/2022
Created 10/03/2008
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BarbraNovac
BarbraNovac
246 Followers

So, you've been writing here for years, you've come a long way baby. You worked on a novel or novella, you feel confident that it was pretty good. You edited it, re edited it, and then edited it again.

Then, with some trepidation, you sent out your submission.

You waited and checked your email every couple of hours just to be sure.

You waited and checked your email morning and night, willing it to happen.

You casted a couple of tarot readings ran your birthdate through Astrodeinst and tossed the stones and everything told you to be patient -- something big was coming.

One day you forgot to check your mail.

Then you forgot the next day.

Before you knew it, three or four days might go by and you forgot you were waiting on that mail.

Then, one day it happened.

You received an email, the subject of which was "re: submission of your novel."

Trembling, you open it. And the first line says...

"Congratulations!"

The greatest day of your writing life has arrived. You're about to get your first novel published.

After you've had the champagne, had wild congratulatory rock star sex with your lover, had the serious discussion about what you will be doing with all the millions of dollars, called your family and had the friends over for a triumphant drink to promise them that all this success won't change you a bit, you realise you can officially call yourself a published writer.

A few weeks after that, it arrives in the mail; your first contract!

At last, you think to yourself. It's all happened. Someone out there knows that my book and my words are worth it.

And that is the truth. When a publisher -- even an e publisher - has decided to take on your novel, they're really putting their money where their mouth is.

They're going to pay staff to keep you informed and schedule the process to publication for you. They're going to pay an editor to work on your novel, not once, not twice but perhaps even three times to get it as close to perfect as you can.

After that they're going to pay another editor to copy edit the manuscript, and then they're going to pay a chief editor to give the final approval.

All these people will be reading and re reading your precious manuscript.

The publisher is also going to pay someone to come up with a wonderful cover for your novel, and someone else to monitor your sales and send you those big fat delicious royalty cheques each month.

The publisher is paying for their website that will have your book in pride of place for several days (and they probably get anywhere from thirty to one hundred thousand hits a day) and for all the publicity surrounding that website.

The publisher may even send complimentary copies of your erotic novel out to specialty Zines where it will be reviewed and you will inevitably receive the highest rating a book has ever garnered with each and every reviewer personally grabbing the phone and demanding the New York Times write a three page spread on you immediately because a genius has been found.

But there is one little amazing thing missing from this scenario.

You.

No matter what book you are selling, no matter if you're Barbra Novac, the girl next door or Hilary Mantel, your book will not sell unless the reader can buy a little piece of you with it.

That is a simple fact.

You see, to request a person read your novel, is to ask them to become your partner. It is to invite them into a joint venture where you rely on their understanding, their rigor, their creative imagination and their interest to get to the common objective, which is the reading of your novel.

A written novel is actually only half completed. It can't come alive without the passionate, adoring reading of a lively disciplined reader.

This is true if you are one of the writers on Literotica or Jane Austen. To write is to appeal to the freedoms of another person. To write is to demand each of you lift yourself to a place beyond the everyday, and devote to this novel. Just for a while.

You can't ask this of anyone, without giving away a piece of yourself. You have invested a great deal of yourself in the writing, which is true.

However, it is not the novel your reader is in partnership with. It is you. The reader is your partner in bringing the novel to life. And to invest at this level, the reader is going to want to connect with you a little.

That means many things.

It means having your own website. It means writing blog posts, keeping up with your Literotica submissions, joining chat rooms, and being available on social networking sites.

But there is another reason for doing all of the on line promotion.

I know it is hard to believe, but we must consider the possibility that after your novel has been removed from the front page of the publisher's website, no one will be buying it. (deep shock)

This is when it is up to you, to generate sales. And you will have to do it through net promotion, building networks one by one, talking to people, reading other peoples work and learning more and more about the craft of writing.

When all this is done, you will ultimately need more than one book out there, because what reader do you know who reads a great novel, and then never wants to read anything by that author again?

In the previous post with this same title, I told you a little about the publishing process.

Now in the future posts, I will be writing something about the marketing process; some small, light articles to tickle your fancy and encourage you to get going on your own marketing projects. We will look at the marketing work you will have to do with the publisher, blogs, social networking sites, forums, chat rooms, websites, buzz styles of marketing and other tricks of the trade to get your sales up and your fan base strong.

It's going to be a fun month!

Happy reading, happy writing and most of all,

Enjoy!

Barbra

BarbraNovac
BarbraNovac
246 Followers
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AnonymousAnonymousabout 3 years ago

I read your first article, and I followed it to this, your second article on the subject of professional erotic writing. The build-up is great, really motivating, but it goes nowhere. It is exactly the same dead-end I have seen in articles by other how-to figures. The drum-work builds to a sudden plateau, often with a promise of a follow-up. The author is leaving the reader, in this case, the aspiring author, with nothing but frustration. The other-side-of-the-door is kept veiled in hyperbolic motivational speeches but no real direction. And for the simply curious, the people who find the life of writers, artists, and creators fascinating, it gives no satisfying glimpse into what really goes on behind the keyboard. On either side of readership, it is a cliffhanger that does not truly work. Especially without a part three yet available to answer the unanswered topic of marketing, art design, and promotion. It is a set of interesting topics, and it would probably make a lot of people happy if you finished your proposed set of articles. Here is to good luck.

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